![]() The first Fisher-Price toy ever sold was Dr.ĭoodle in 1931. Price was the first Art Director and designed push-pull toys for the opening line, based on characters from her childrens books. The details and charm were added with colorful lithographic labels. ![]() Price had retired from a major variety chain store, and Helen Schelle previously operated Penny Walker Toy Shop in Binghamton, New York.įisher-Prices fundamental toy-making principles centered on intrinsic play value, ingenuity, strong construction, good value for the money, and action.Įarly toys were made of heavy steel parts and ponderosa pine, which resisted splintering and held up well to heavy use. Fisher worked previously in manufacturing, selling and advertising games for a company in Churchville, New York.
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